Holy Week 2023 to Break Records in Ibiza Tourism Sector
Holy Week 2023 Ibiza – The White Isle Becomes Favourite Destination for European Tourists with a Significant Increase in Hotel Openings
The Spanish tourism sector, particularly hoteliers, expect the upcoming Holy Week holiday to surpass pre-pandemic levels, with higher occupancy rates and significant growth in prices. Ibiza, in particular, is seeing a general increase in activity and a notable increase in hotel openings in April, which is unusual for the island that usually opens in May. This year’s Semana Santa is expected to be a preview of a record-breaking summer with even better figures than those of 2019.
Hoteliers see an increase in activity and hotel openings in Ibiza
According to the Hotel Federation of Ibiza and Formentera, the exact number of hotels opening for Holy Week is unknown, but there has been a noticeable increase in activity and hotel openings throughout April. In addition, the island will host various sports events in April, which will help maintain high hotel occupancy rates.
Higher Occupancy Rates and Last-Minute Bookings Expected in 2023
National hotel groups expect occupancy rates to exceed 70% during the first holidays of the year, with last-minute bookings still appearing. Recent data indicate that this year’s Holy Week will be the appetizer for a record-breaking summer with figures expected to surpass those of 2019.
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Ibiza Among the Top Favourite Destinations for European Tourists
Baleares triumphs among European tourists as a destination for Holy Week 2023, with Palma de Mallorca as the most searched city by Germans and Ibiza also among the favourites of Europeans. Jetcost, a travel search engine, reveals that the searches for flights and hotels have increased by 20% and 30%, respectively, compared to the 2019 Holy Week, the year before the pandemic.
Meliá Hotels Expect Positive Outlook with 22% Increase in Revenue
Meliá Hotels expect a 22% increase in revenue compared to the 2019 Holy Week and has reported a positive outlook in their primary markets such as the UK, Germany, and the US, with better connectivity and direct flights to Mallorca and Malaga. Also, hotels in urban areas, such as Barcelona and Valencia, are receiving international tourists who could not travel last year.
Holy Week 2023 Ibiza – Price Hikes and Long Stays in Spanish Hotels
Hotel prices have increased continuously for the past 21 months, with a peak of 29.5% in April 2022, and are expected to continue to rise this April. Spanish hotels are experiencing a positive trend in the demand for long stays and higher prices, with Canarias and the Spanish coasts being the most sought-after destinations. Meliá Hotels will open more hotels than usual this year in Baleares, which is known for starting its season closer to June.
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